Best of Brands

A new visual identity and a brand new webshop.

At Best of Brands you’ll find a curated selection from over 150 international and local fashion houses and designers. Wether you are looking for suits, party wear, casual outfits or selected interior design, Best of Brands is the store for you.

Client
Best of Brands
Year
2021
Challenge

Best of Brands needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

I saw this rebranding as an opportunity to start over completely. The serif-type wordmark had seen better days and the dark, golden, and old-fashioned style guide felt dusty and sad. The goal was to speak to a wider demographic and create stronger brand recognition. This meant aiming for a younger target group and creating a more edgy and interesting brand identity.

Goal

My team at Best of Brands did some intense market research and refined the brand message.

We wanted to become more genuine, feel more qualitative, and honest. After many ideation sessions with useless slogans and one-liners being thrown on the table, we concluded that a brand is not what you say. A brand is what you do.

This meant that we needed to change from the core. We needed to improve customer ratings by offering better customer service, we had to showcase our products in a better way to increase online shopping satisfaction, and of course, we needed a user-friendly, inspiring website.

Result

A success story with increasing revenue, customer happiness, and growing numbers in social media.

After introducing seasonal photoshoots, making a boost on Instagram, creating a whole new website, and implementing a new CRM platform, Best of Brands was rocketing. Customer satisfaction went up drastically and Trustpilot ratings were at an all-time high.

When I created the new logotype it felt important to bring some of the brand’s legacy, even tho we wanted to leave most behind. That’s why I decided to feature the year of establishment in the logotype.

A more luxurious yet eco-friendly packaging for e-commerce orders.

A more luxurious yet eco-friendly packaging for e-commerce orders.

Next project
Animated ad for Online TV and program sponsoring.