Campadre started 2007 as a flash sale shopping club for fashion and accessories. 2020 they entered the top 50 largest e-commerce retailers in Sweden. Their brand has really changed with time, and with a much wider range of products, a growing “never out of stock” selection and a newly launched marketplace it was time for a new brand identity.
The new identity
The idea behind the new brand identity is easily described with one word: diversity. Since Campadre want and need to be a shopping destination for many, they asked for flexibility and boldness. It was also clear that they wanted to stand out, leaving their subtile black and white look in the past. The color palette consist of 7 colors, representing Campadres 7 product categories.