Oute aim to become a go to destination for everything outdoor. With rigorous testing and a love for the Swedish nature, Oute try to find, produce and design high quality products to meet the tough standards suitable for the Scandinavian terrain.
As a Co-founder, head of creative and e-commerce my responsibilities stretches all the way from the customers first contact with us, to the design of the actual products. I tried to keep things simple creating this brand identity and website, letting the products do the talking. The logo is inspired by the Scandinavian waters and pine trees.