Founded in 2014 with the intent on becoming the new generation of loan brokers, with the philosophy is that anyone, regardless of who you are and what you do, should get the best bank loan possible.
Intro
Sambla wants to make the financial world easier. That's why Sambla always offers personal help and guidance to assist you in making an informed decision about your loans.
Since its inception, Sambla’s philosophy has always been the same – to compare lenders’ offers so that everyone, regardless of who you are or what you do, always gets the best possible bank loan. To date, Sambla has helped over 390,000 customers compare their loans.
The work
Laying the groundwork for a friendlier, stronger and more self-suficiant brand.
I initiated an in-house photoshoot project to ensure we stayed true to our brand. This allowed us to move away from stock imagery, uphold our brand’s tone, and incorporate our brand colors into our images and videos. I also created new assets for Sambla’s brand library, including illustrations, pictograms, mockups, and presentation templates. I rolled out fresh creatives across all paid channels, helping to boost brand awareness. In alignment with our ongoing TV campaigns, I designed both digital and print out-of-home creatives.
Result
Friendlier, bolder and more aligned brand today.
Before I joined Sambla, much of the design work was outsourced, leading to inconsistent quality. Since bringing everything in-house, we’ve achieved a much more cohesive and polished result. By refining the brand and turning ideas into action, Samblas’ visual identity has been solidified, strengthened, and aligned with their core values.
Sambla now has a social media presence, consistent on-brand print materials, new email templates, and an internal image and video library. With these new assets and tools in place, Sambla is better equipped to expand into new markets and continue its growth.
Boosting Samblas' friendly image cross channels, from digital to print.
Boosting Samblas' friendly image cross channels, from digital to print.
